Building an e-mail list is one of the most important things you can do to help your online business succeed, and this certainly applies to blogging as well.
You can certainly make money without the e-mail list by simply having affiliate links on your blog posts or making money with Google Adsense, banner ads, and other forms of advertisements.
If you don’t have a subscriber list, however, you’re simply not making the most of your online business.
When someone visits your website, chances are they’re not going to immediately buy your e-book or make a purchase through your affiliate link.
People usually have to see your sales offers multiple times before they make a purchase, and it always helps to build trust and relationships on the Internet.
With this in mind, an e-mail list can give you an opportunity to present affiliate recommendations or other offers multiple times to your subscribers even if they don’t make you money the first day they land on the website.
Not only can an e-mail list give you additional opportunities to make sales, but it can also keep your subscribers coming back to your blog time and time again.
You can let your subscribers know when you have published a new high-quality article on your blog, then your followers will keep returning to your site to read your interesting and helpful articles and perhaps end up clicking on an ad that makes you money.
This strategy can help build a long-term authority site with the community of devoted followers who simply love to come to your blog on a regular basis (and perhaps tell their friends and families about your blog as well so it can continue to grow in popularity).
They key is to build relationships by not constantly sending sales offers, but instead providing plenty of helpful content along the way.