Each time you are able to make a lead conversion on any page of your website, you are paid a commission. The CPA commission is not the same as a sales commission. It is much easier. Then, what is the difference?
With sales commissions, you will be paid each time you make a sale. However, unless you are able to push a product/service into your online customers shopping cart, you will not generate any income from your affiliate.
With CPA commissions, you only need to convince your customers that they are willing to sign up for a newsletter, fill out an online form, provide some personal information like an email address, etc, and you get paid. With every click or submission you are paid.
However, sales commissions are almost always larger and heavier than the commissions associated with CPA. Then again, you can make tons of CPA conversions compared to only a couple of sales, which are much more difficult to achieve.
So, even though you will earn much less each time, because the CPA conversion is much easy to achieve you can actually land up earning much more than you would with a sales conversion.
But how are you going to market the CPA offer? There are various advertising options that you can use. Here are some tips to help you. Find the hottest keyword searches. Use these to promote your sales.
Make sure that you know you are staying on top of what is currently in or trending, and what people are talking about. If you can learn what the most popular topics being discussed are, put them up in your site to generate an increase in your traffic. Online visitors will crowd around looking for this information.
Provide content that has been well- fleshed out and matches the hot topic(s) of discussion. You need to have good content that draws visitors to your site.
Always keep the target audience in mind. Always keep in mind who it is you are selling to, and write your content and ads accordingly. If you sell walking sticks, your target audience is going to be old women and men. You need to make sure that the content you provide connects with this audience.
Talk to them about how walking sticks can make their life easier. Place links of your site to other related web pages so that you are redirecting your traffic form those sites to yours.