This short report will give a brief overview of the top ten ways you can make money from your blog. Not every method may be right for you, right now – and that’s okay. Read through all ten, make notes, and pick one or two to start with. Then you can add on additional methods until you’re well on your way to making money from your very own online business – your blog.
Method #1: Sell Your Own Physical Products
Possibly the oldest business model of all-time is also the most familiar: Selling your own physical products. It’s a concept we’re all familiar with, and we see it play out from the corner lemonade stand to Mrs. Fields Cookies. I have something you want, so I sell it to you. Simple and straightforward.
When selling online, however, there are a few questions to answer:
1. What am I going to sell?
2. How am I going to accept payment?
3. How will I let people know about my products?
4. How will I handle fulfillment and customer service?
Method #2: Become an Affiliate
Affiliate marketing is a great complement to any other business model. Basically, you recommend products and services to your readers, and every time one of them makes a purchase through your referral link (a piece of code inserted in your blog), you receive a commission. Commissions can range from a few percent of the purchase price, to upwards of 50%. Physical products usually have a lower commission rate, while digital downloads have higher commissions.
The upside of affiliate marketing is that it’s simple. If you’re established as an expert in your industry, you likely already tell people what products and services you use in the course of your business. You’ll continue to do the same… only now you’ll get paid for it!
There are a number of widely-known programs online to find products and services to promote. Some of the most popular are:
Method #3: Promote Online Auctions
One of the very first ways for “ordinary” people to make money online was through eBay. Whether you were selling used maternity clothes, car parts, or collectibles, eBay promised millions of eyeballs, brought directly to your goods, allowing you to sell virtually anything with a minimum of hassle.
Adding auctions to your blog is a great way to make some extra cash, and eBay makes it easy with a plethora of simple tools. The best part: You don’t even have to create your own auctions! You can pull in auctions for items related to your topic or subject matter with RSS feeds, product feeds, or directly from auction listings.
The first thing you have to do is to join the eBay affiliate program (go to www.ebaypartnernetwork.com for more info). Then you can use eBay’s tools to pull specific feeds into your blog. You can include live eBay listing information, direct links to auctions that might be of interest to your market, and a host of other options.
Of course, if you have your own products to sell, all the better! Sign up with eBay, and then you can list your products and show the auctions in real time on your site, letting your readers know that your wares are going, going… sold to the highest bidder!
Method #4: Sell Information Products
Information products are digital, audio and video based products, typically delivered electronically via download. Tens of thousands of people make their living online selling “virtual” products in industries as diverse as eldercare, test preparation, scrapbooking, and pet care. If there’s a group of avid people online and you can identify their needs, you can create a product to meet those needs.
Selling information products is a natural extension of blogging. You’re already building your audience and creating information for them, so sometimes creating a product is just a matter of pulling together information you’ve already written or recorded and repackaging it.
Method #5: Join an Advertising Network
Back in “the day,” you couldn’t visit a website without being accosted with a number of blinkie, flashing, marching-across-the -screen pop-up ads. Thankfully, advertising has changed significantly since then. Now, the majority of online ads are text-based or include photos rather than home-drawn neon images.
By joining an advertising network, you can reserve space on your website and allow the networks you join to serve ads directly to your site. Ad networks will then pay you per impression (how many people view your ad) or per click (how many people actually see and click on the ad).
Depending on the network, you can specify the size, shape, and types of ads you deliver. Some of the most common ad networks include:
-Google Adsense. https://www.google.com/adsense/v3/app. Probably the most well-known and versatile network.
Method #6: Accept Paid Advertising
While placing Adsense ads on your blog can bring you a few dollars, or even a few hundred dollars, a month, many people prefer to sell their blog real estate directly to advertisers. By cutting out the middleman, you can keep more of the profits yourself and keep control over the types of products and services you advertise on your site
Method #7: Provide Paid Sponsorships
Many bloggers offer product and service reviews as part of their regular content. As companies want to leverage the power of bloggers, there are more and more opportunities to receive cash or products in exchange for blog mentions or reviews. Basically, you get paid to include a review or other information about the sponsoring company.
Method #8: Offer Coaching
As a blogger, you are a position of authority. People come to your site to read about what you have to offer – whether it’s fly fishing, vegan cooking, making money online, or paper crafting. A natural next step for making money is to offer your expertise in a “live” coaching format.
For beginner coaches, one of the most effective first steps is to offer a low-price, fixed-term (4-6 week), group coaching environment for 6-10 people. You could offer one structured call followed by a Q&A session each week, covering a certain segment of your topic, such as, “Planning your organic garden,” or “Financial planning for retirement.” Use the experience to test your materials and gauge interest and response.
At the end of the time period, evaluate your process and either change things up or offer the same coaching program again. Over time, you’ll be able to better target your offerings and raise your rates as you know – and deliver – exactly what your audience wants.
Method #9: Restrict Access to Premium Content
We’ve gotten used to thinking that everything online is free. But businesses are learning that while “free” is a great way to drive traffic, it’s not so good for making money. And consumers are learning that while “free” is great for the pocketbook, it’s not always so great in terms of quality. More and more online, people are being asked to pay for “the good stuff,” and you can do the same on your blog.
What can you ask people to pay for?
• Deeper, more sophisticated content
• Replays of interviews or Q&A calls
• Step-by-step tutorials
• Access to training materials such as worksheets, planning guides, spreadsheets, etc.
Method #10: Sell Technology
Many of the technological advances in the blogging world have come about as a result of a blogger needing a way to do something more quickly, more easily, or more completely on their blog. WordPress plug-ins, blog themes, graphics, apps, and the like are all examples of ways inventive bloggers have turned their need into a profitable revenue stream.
You may think that there’s no way you could sell technology because you’re not technologically minded yourself. Not true! Not even Bill Gates does his own coding.