If you’re sitting on a mailing list of 1,000+ right now, then chances are you’re probably feeling pretty smug. A lot of digital marketers would give their left arm to be in your position and the potential for earning from this is huge. It’s taken work and dedication but you did it – and you deserve to give yourself a pat on the back.
But just having a mailing list is not enough. This is only a small part of the puzzle. What’s actually more important is to keep your subscribers engaged. That means making sure they keep reading, it means making sure that they are keen to find out more about what you’re selling and it means having them primed to convert and buy your products when the time comes. Let’s look at how you can go about doing that…
1. Post Regularly
If you have a mailing list and you message your members once every month, then you can’t expect them to be all that interested in what you have to say. There is a momentum here, so you need to keep up that relationship and ensure that you stay in the forefront of their minds. Avoid a situation where they see your name in their inbox and think: ‘who?’.
2. But Not Too Regularly
On the other hand though, don’t message four times a week to the point where they’re sick of hearing from you. Leave them wanting more, not feeling desensitized to your message and anything you possibly could have to say…
3. Provide Value
This is the most important point of all. Make sure that your e-mails provide value in some form or other by being entertaining, informative or useful. Try to give some kind of tip in every single message that will have a positive impact on their lives and this way they will end up looking forward to what’s coming next.
Being a tease is a good thing in the world of digital marketing. Tell your readers what is coming up next and try to build some anticipation at the end of each message. Think of this like a serial novel being published in a magazine – end every chapter on a cliff-hanger!
5. Ask Questions
Another useful strategy is to ask questions or even to ask your members for favors. This is a very personal way to communicate with an audience, so take advantage of that by actually interacting with them. If they feel they’re contributing, then they’ll be more likely to want to help.