Google AdSense is a great way to supplement your web site’s income! So what exactly is Google AdSense? This is a program run by Google that pays you per click. You sign up for free, paste a little bit of code on your website and every time someone clicks the links on your site, you get paid a certain amount per click.
Some clicks are worth higher than others depending on the “keyword” that the ad is targetting. What does this mean? Google AdSense are “contextual based” ads, meaning that they display the links for people to click on based on the context of your website.
For example if you have a website about “tennis” then the ads Google AdSense will display will be all about tennis. So if the text on your site that Google is basing their AdSense ads on is for “tennis balls”, then the keyword phrase “tennis balls” may be paying higher per click than “tennis racket”.
Here are a few tips to get better earnings with Google AdSense:
1. Don’t make your ads look like ads! People are so “banner blind” now that they’ll skim right over your AdSense ads if you make them look too much like actual ads. By removing the background and the border of your ads and making them blend in with your own site’s background, it will help your sales tremendously!
2. Don’t click your own links! It may be tempting to earn that potential .03 for yourself but in the long run it’s not worth it! Google has ways to detect “click fraud” and you WILL get caught and you’ll forfeit all of your earnings thus far.
3. Put your ads close to your content! Don’t put your content way up at the top and then put your AdSense ads waaaay down at the bottom. You won’t get very many click throughs. Make sure your web content is actually integrated with your ads.
4. Have relevant keywords on your site! If your site is about “web site traffic” and you just keep mentioning the word “traffic” by itself, your Google AdSense ads may display ads for rush hour traffic, or traffic jams. Which has nothing to do with your website. Keep your ads relevant by giving your content good, thorough keywords.
If you just apply these simply and effective tips, you WILL see an increase in your Google AdSense revenue! While it’s best not to put all your eggs in one basket and have AdSense as your only income earner, it is definitely a good way to make a nice little supplemental income on your website!