Facebook ads can be an effective way to increase your awareness, build new likes, direct people to your website, create a one time offer, and much more. Facebook ad placements are based on your bid and what most advertisers are aware of is that the higher your bid the higher your placement but what most advertisers dont know is that the higher your bid rate is that faster your ads will be approved.
If it takes a while for your ads to be approved, you are losing time when you might be testing your ads. Just by increasing your bid rate after your ads can get approved faster. This doesnt work forever, but it does work to get things moving.
Why does this work? Because Facebooks system prioritizes the advertisers based on how much you spend on a regular basis. So if you bid $1.00 CPM but then switch it to $0.05 Facebook is going to figure it out. So, you wont want to use this trick for just too long of a time. However, it is an excellent technique if you are a new advertiser.
You should take advantage of the Facebook conversion tracking tools that are offered. While driving fans is a main reason for using Facebook ads, there are other reasons like driving traffic to your site. Fortunately, if you are one of these people, Facebook has tracking tools that you can take advantage of. This is a great technique to use to determine how well your ads are performing along with how much revenue the ad is generating.
When you use these tools you can decide if your current ads are causing you to lose money or generate profit. If you are not running a cost per fan ad campaign, then you should be taking advantage of this Facebook tool.
Always keep the passion factor in mind when you are creating Facebook ad campaigns. When you create your ad campaigns if you dont consider the fact that some groups are far more passionate than others, you arent alone its a common mistake among marketers and advertisers. Passionate fans will click on your ads far more often. Your job is to invoke a passionate response from your ad and the best way to do this is with passionate people.
Of course, you should also avoid boring ads. Create ads that are going to generate an emotional response and then target viewers that are passionate about your interest.