There are several signs that you’re on the right track when it comes to the niche you’ve chosen to pursue in your t-shirt business. Here are the four surest signs that your niche is a hot one!
1. Pride and Passion
If your niche is filled with people who take pride in their interest, and who are extremely passionate about it, you’ve likely got yourself a winner. The most passionate audiences center around controversial subjects – think pit bulls, politics, veterans, feminism, religion, sports teams, animal rights.
These are the types of people who will proudly wear your shirt as a message to the world about who they are and the values they represent. Gaining insight into this sense of pride and passion will fuel many lucrative niche choices for you and your business, as most t-shirt purchases are based on emotion, not logic. Creating designs that can trigger that feeling of passion or pride in your audience will create huge success for you.
2. Audience Size
If you have a huge audience size, that’s great! That means your campaigns will be able to grow as your business grows. It’s a good idea to start out with a small target audience – that’s the easiest way to decide what’s working and what’s not within your t-shirt campaigns. But once you’ve got a winner of a campaign, there’s no reason not to grow that audience, because that will grow your number of units sold!
By choosing a niche with a really large audience, you multiply your selling potential, and generate far more income than if you chose a very narrow niche to begin with. When you’re targeting this niche, think in terms of smaller, more specific audiences within this larger audience, and target designs towards these smaller, more specific audiences.
By choosing a niche with large audiences multiples your selling potential, generating steady streams of revenue. Also, this still leaves you room to break the niche down into smaller sectors, targeting them more effectively through specific designs.
By utilizing Facebook’s Audience Insights Tool, you can get a fairly accurate potential audience size based on demographics and interests that you choose.
3. Wallet Access
One of the most important, yet often overlooked aspects of choosing a profitable niche is whether or not this audience has money to spend. If they don’t have a Paypal account or credit cards, or they’re largely a niche that’s not online, the best design in the world won’t bring them in.
They have to have a way to buy, and a ability to do so. They must have expendable income. And they must have an online presence if they are ever to see your ad, and your t-shirt.